Research before publication
Claims that affect a reader’s repair, maintenance or replacement decision should be researched and sourceable. Articles should explain uncertainty instead of hiding it.
Useful depth
Guides are written to answer the search intent fully rather than target an arbitrary word count. Substantial topics should normally include causes, practical actions, limitations and related decisions.
Images and performance
Published guides should include a relevant featured image with descriptive alternative text. Images should be delivered in modern optimized formats and kept to sensible file sizes.
Updates and corrections
When new evidence materially changes an article, the guide should be reviewed and updated. Research review dates and source notes help make that process visible.